STANFORD MEDICINE CHILDREN'S HEALTH
SMCH tasked the HUb team with creating a new campaign that exuded joy and trust with a quicky sense of humor and a playful attitude. Their previous campaign look and feel felt a bit sterile and boring, and they wanted to refresh their look to be more welcoming to the pediatric wellness communities that they serve. This campaign was released for OOH, digital advertising, for radio and local TV commercial purposes.
I aided in concepting for the look and feel of the campaign and I also stepped in as the illustrator and photo retoucher for this campaign. While I was on set I also managed the photographer and her team to capture all images for the campaign while the video production team fulfilled their shotlists.
Role: Designer, illustrator, photography direction
Team: Ryan Scheiber, Tenley Clark
Work done at HUb Strategy & Advertising
The new look and feel created in 2019 is still in use today and has helped increase awareness of the SMCH pediatrics team to families all around the Bay Area.
