ARS GOETIA
Ars Goetia is a brother/sister electronic music producing duo that creates moody and groovy deep house with a touch of the occult for fans who crave a deeper, immersive audio journey. Sierra, the sister of the sibling pair, came to me to help her bring her moody music project to life. The name "Ars Goetia" comes from The Lesser Key of Solomon, an anonymously authored grimoire on sorcery, mysticism, and magic. This section describes the 72 demons that King Solomon is said to have summoned and trapped, along with the rituals to command them. The brand design for this was inspired by those demons and the celebration of sinners on dancefloors everywhere.
I lead in creating the brand voice, attributes, visual identity, logo design, social media campaign and mockups for future creation. All design is created by myself.
Role: Designer
& Creative Director
Team: Chandler Johnson
Work done at Freelance
The logo was inspired by the sentiment, "dancing with the devil," celebrating sinners on dancefloors everywhere. We explored many different options but ultimately landed on the demon mark because it was directly related to the 72 demons spoken of in the Lesser Key of Solomon and it felt cheeky, energetic, and playful and which matched the energy they wanted to bring into their music.
