OPTIMIST BOTANICALS
Optimist Botanicals is a non-alcoholic spirits brand based in Los Angeles who came to Article group to elevate their current brand to be more premium, personable and rooted in California culture. Since I was born and raised in San Diego (Southern CA) I was the perfect designer to help guide them through what their target market is looking for and will connect to. I led creative direction, brand positiong and execution of their brand refresh. We are currently in the process of developing the website, merchandise and packaging updates.
Role: Senior Designer

Team: Chandler Johnson, Andrew Ferguson
Work done at Article Group
