SANDISK CREATOR SERIES
Over the course of a year, the creative team at SanDisk developed a new line of products specifically marketing to content creators—The SanDisk Creator Series. SanDisk storage products have existed for years, but the brand felt stale and struggled to reach younger and more diverse audiences and this new marketing tactic fueled by the power of brand was something new for SanDisk and it was the brand design team’s duty to make it work. We aimed to make the Creator Series to become the storage solution of choice for creators worldwide.
Our approach was developed through extensive research and testing to hone in our desired niche market - young aspiring creators. We wanted this brand to feel young and fresh while still appealing to a wide array of consumers and communicating our technical benefits. It was important to present ourselves as an innovative solution while also having aesthetic appeal.
Role: Designer
Team: Brian Wood, Julia Gronewald, Jacob Rushing, Laura D’Antoni, Emily Fairchild, Casey Schendel, Matt Cross, Bi Lu, Aldo Barradas
Work done at SanDisk
The Creator Series is a robust brand developed to break into an untapped market place for SanDisk, reaching aspiring creators all over the world. We developed the brand to exist online and in IRL, working with real creators to tell their stories and better understand their world. The brand touch points include custom ID, CAD animations, lifestyle and product photography, a full visual identity, social media assets, retail displays, merch, and video assets with much more to be developed.
We announced the release of the Creator Series at Adobe Max and i had the pleasure of creating the experiential design for our booth. Above is the 3D model of the booth and below you can find photos of the booth at the event. I also created the Creator Series PR kit that was handed out to creators at the event.
When creating lifestyle images and campaign videos, we worked with real creators featuring them doing what they love. We created a catalogue of imagery and video to be used at Adobe Max, social media, and wherever else the brand lives. We also took some beautiful studio shots of our products to hit messaging that our products are not only aesthetically appealing, but technologically superior to other brands.
